SMS Marketing In Nigeria
SMS
Refers To “Short Message Service” And Involves The Delivery Of Text Messages To
Mobile Handsets. SMS Is A General Name For The Technology That Enables Users To
Send And Receive Text Messages Via Mobile Phones.
Currently,
SMS Has An Extremely High Consumer Usage, But A Low Business Adoption. In Other
Words, While Billions Of SMS Messages Are Delivered Between Individual Consumers
Each Month, The Use Of SMS As A Part Of Business And Marketing Strategies Is
(Relatively) Low. However This Relatively Low Business Usage Is Changing
Rapidly, With More And More Organizations Realizing The Benefits Of SMS Marketing, And Using It As A New Medium
Within Their Traditional Marketing Communication Strategies.
The Reason For This Increase In Business:
Usage
Is Clear: SMS Marketing In Nigeria
Is An Extremely Cost-Effective, High-Response-Rate Vehicle, Which Can Help To
Acquire And Retain Consumers, Sell And Promote Products, Drive Loyalty, And
Reinforce Branding Efforts.
Standard
Communication Media Available To Marketers And Advertisers Are Usually Rated On
Three Factors: Reach, Cost And Effectiveness / Retention.
OGF Digital SMS Marketing
1000 SMS per week (4K Credits) = N20,000
5000 SMS per week (20K Credits) = N80,000
10000 SMS per week (40K Credits) = N120,000
20000 SMS per week (80KCredits) = N200,000
30000 SMS per week (120K Credits) = N280,000
40000 SMS per week (160K Credits) = N360,000
50000 SMS per week (200K Credits) = N440,000
100000 SMS per week (400K Credits) = N840,000
200000 SMS per week (800K Credits) = N1,640,000
300000 SMS per week (1.2M Credits) = N2,440,000
400000 SMS per week (1.6M Credits) = N3,240,000
500000 SMS per week (2.0M Credits) = N4,400,000
1000000 SMS per week (4.0M Credits) = N8,400,000
OGF Digital SMS Marketing
1000 SMS per week (4K Credits) = N20,000
5000 SMS per week (20K Credits) = N80,000
10000 SMS per week (40K Credits) = N120,000
20000 SMS per week (80KCredits) = N200,000
30000 SMS per week (120K Credits) = N280,000
40000 SMS per week (160K Credits) = N360,000
50000 SMS per week (200K Credits) = N440,000
100000 SMS per week (400K Credits) = N840,000
200000 SMS per week (800K Credits) = N1,640,000
300000 SMS per week (1.2M Credits) = N2,440,000
400000 SMS per week (1.6M Credits) = N3,240,000
500000 SMS per week (2.0M Credits) = N4,400,000
1000000 SMS per week (4.0M Credits) = N8,400,000
1.2 Where Does SMS Marketing In Nigeria Fit In?
WAP,
3G, GPRS And Other Wireless Protocols Have Been Touted As The Next Big Thing
For Quite Some Time, And None Have Truly Materialized. SMS Marketing In Nigeria On The Other Hand, Has Grown Of Itself
Into A Worldwide Phenomenon. As Marketing Professionals, CRM Specialists And
Business People, There Is A Great Opportunity To Harness This Medium And Be
Able To Serve Our Customers Better As A Result. Improved Client Services,
Communication And Value Delivery Will In Turn Result In Greater Returns And Business
Success.
Given
That SMS Marketing Has An Extremely Personal
Nature (Not Unlike Email), We Firstly Have To Ensure That We Treat The Medium
With The Appropriate Level Of Respect. And, Since It Seems That SMS Is Being Hailed
As The Best Thing Since Sliced Bread-Well, That’s If The Usage And Adoption
Rate Are To Be Believed Anyway- How Do We Go About Using This New Channel,
Without Making The Mistakes That We Did With Email And Using The Lessons
Learned With Other Traditional Media?
1.3 WAYS OF USING THE SERVICE
The Short Message Service In Nigeria (SMS)
Can Be Of Advantage To Various Institutes And Companies, In Various Ways, Which
Are:
1.
For Advertising
2.
For Access
3. As
Information
Note:
A Corporation Can Choose To Provide Us With Their Prospective Clients Database,
Or Use Our SMS DATA BANK Depending On The Purpose For The Service Required.
For Advertising In Nigeria:
Companies,
Banks, Corporations E.T.C Can Advertise Their Products And Services To
Multitudes By SMS. Using OGF Digital Marketing Company GSM
DATABASE Of About 100million Members, Which Has A Projected Growth Rate Of At
least 5,000 Members Monthly, We Could Send Out SMS To This Entire Member Base On
Behalf Of A Company, Informing Them About A New Product Or Service Available To
Them For Their Use.
This
Is Even Far Cheaper, Faster And Less Cumbersome Than What Is Obtainable If You
Are To Send Multiple SMS Message Using Any Of The Operators’ Networks for SMS Marketing In Nigeria.
For Mobile Access In Nigeria:
Companies
That Use SMS As A Communication Medium Using The SMSC Of The Operators, Can Now
Have A Cheaper, More Effective, And Faster Method Of Sending Their Messages
E.G. SMS/ Electronic Banking Among Others.
For Information In Nigeria:
This
Can Majorly Be Effective For Newspaper And Television Houses? News Headlines
Can Be Sent To Subscribers Daily Informing Them About The Latest Developments
Around The Globe. As Early As Possible Every Day, Catchy Headlines Could Be
Sent By SMS, Which Would Definitely Increase Sale Of Papers Because Of The
Pre-Knowledge Of What Is In The Paper.
Also
People That Are Not Within The Circulation Areas Of Newspapers Can Easily Get
The Information. Breaking News Could As Well Be Sent Via SMS As They Occur
Without Having To Wait Till The Next Day When It Would Be Officially Reported
In The Dailies. Many More People Prefer To Stay Abreast Of Information.
2.1. Making Marketing Work
As A
Starting Point, There Are Three Key Goals That All Marketing Aids Should Strive
To Achieve, In Order For It To Be Considered Successful:
1. It
Should Generate New Client In New Markets.
2.
More Business Should Be Generated From Exiting Clientele.
3.
Gross Profit Margins Must Improve
The SMS Marketing Message That You Deliver
Will Be Determined By The Goal In Mind. For Example, The Way In Which One
Communicates As Well As The Message Communicated, When Trying To Find And
Create New Clients, Will Be Very Different From A SMS Message Sent To Existing Clients To Stimulate Additional
Business.
Although
Succeeding To Achieve All Three Simultaneously Is Advantageous, Trying To Do
This Will Most Probably Blur The SMS
Mobile Message That You Send Out. For This Reason It Is Vital For The Goal
Of The ‘Campaign’ To Be Clearly Understood Before The Message Or Medium Is
Established.
GSM Databases In Nigeria:
One
Of The Benefits Of SMS As A Marketing Tool Is That It Does Not Always Require A
GSM Customer Database Or GSM Client List In Order To Benefit.
Of
Course, With Your Own GSM Database In Nigeria There Is Virtually Noting
That Cannot Be Done. Without A GSM Database
Of Your Own, Our SMS Solution In Nigeria
Called ‘OGF Digital Marketing Company GSM Data Bank’ Which Assists With Database Creation, Maintenance
And Messaging Has Been Created To Spread Your Brand. This Is A Great Starting
Point For Using SMS As A Marketing Tool
In Nigeria, Which Requires No Prior GSM
Database Of Your Own.
Email Is Personal But SMS Is More Personal.
Although
An Email Reaches The Individual Directly, Is Cheap, Convenient And Fast- This
Is Where The Similarities Between Email And SMS Come To An End.
Mobile
Phones Do Not Have “Spam Filters”, And As A Result, It Is Virtually Impossible
For Recipients To Stop Receiving Message-Even If They Do Know Who The Sender
Is. The Deletion Process For An SMS Is Also Longer And More Tedious Than For An
Email.
So OGF Digital Marketing Company
Simply And Strongly Advocates The Use Of SMS Marketing In Nigeria For Target
Marketing And Effecting Advertising Results.
OGF Digital SMS Marketing
1000 SMS per week (4K Credits) = N20,000
5000 SMS per week (20K Credits) = N80,000
10000 SMS per week (40K Credits) = N120,000
20000 SMS per week (80KCredits) = N200,000
30000 SMS per week (120K Credits) = N280,000
40000 SMS per week (160K Credits) = N360,000
50000 SMS per week (200K Credits) = N440,000
100000 SMS per week (400K Credits) = N840,000
200000 SMS per week (800K Credits) = N1,640,000
300000 SMS per week (1.2M Credits) = N2,440,000
400000 SMS per week (1.6M Credits) = N3,240,000
500000 SMS per week (2.0M Credits) = N4,400,000
1000000 SMS per week (4.0M Credits) = N8,400,000
OGF Digital SMS Marketing
1000 SMS per week (4K Credits) = N20,000
5000 SMS per week (20K Credits) = N80,000
10000 SMS per week (40K Credits) = N120,000
20000 SMS per week (80KCredits) = N200,000
30000 SMS per week (120K Credits) = N280,000
40000 SMS per week (160K Credits) = N360,000
50000 SMS per week (200K Credits) = N440,000
100000 SMS per week (400K Credits) = N840,000
200000 SMS per week (800K Credits) = N1,640,000
300000 SMS per week (1.2M Credits) = N2,440,000
400000 SMS per week (1.6M Credits) = N3,240,000
500000 SMS per week (2.0M Credits) = N4,400,000
1000000 SMS per week (4.0M Credits) = N8,400,000
Solutions OGF Digital Marketing Company Offers Include, Email Marketing, Mobile Marketing, SMS Marketing, Social
Media Marketing, Website Search Engine Optimization, Online Content Marketing,
Digital Advertising, Online Sales Promotion and Other Special Digital Marketing
Communication Solutions.
OGF Digital Marketing Company Has Been Serving The Nigerian Market Since 2000.
OGF Digital Marketing Company Has Been Serving The Nigerian Market Since 2000.
18,
Alafia Street, Off Nelson Cole Ave,
Off
Iju Road, Ifako-Ijaiye, Lagos.
Email:
Omnibuscompany@Yahoo.Com
Whatsapp:
08185000488